Continuous Improvement

Frappuccino moms or burger dudes? Know your customer.

In an abundant market saturated with sales opportunities, yet plagued with supply chain and labor shortages, finding your niche is paramount. Hear me out. Being able to zero in on a niche target market (or even better, a target persona) and the products they want is a superpower of ultra successful companies. Trying to be everything to everyone is a good way to be mediocre and please no one. The old adage “Jack of all trades, master of none” sums it up nicely.


3 ways to develop your brand

Innovate Home Org President Mike Foti offers three tips to closet designers on how to use their personality to grow their business.