The Real American Hardwood Coalition (RAHC) released a video previewing its plans to inspire and educate consumers through its multi-million promotion campaign. “2023 is our year to get America’s attention,” the video boasts. “The year, Real American Hardwood steals the spotlight.” The RAHC said its 2023 promotional campaign will focus on content integrations with home improvement programming and personalities amplified with paid social and digital support to drive home the message that American hardwoods are the “Naturally Authentic” choice.