wood 100 2015

Woodworking Industry News

Weekly Watch: China Lumber Effect; Ethan Allen Takeover, Wood 100

The Weekly Watch is tracking the China market crash's impact on U.S. wood manufacturing businesses. While lumber and log prices could fall in the U.S., the weakened yuan also gives China a sales advantage. Also on the watch: Ethan Allen furniture, which will face a challenge from an activist investor. And the Wood 100 list for 2015 has been published: are you on it?

WOOD 100 Honorees

How to Market Your Wood Products: WOOD 100 Strategies for Success

Doing your homework is key in developing a successful marketing strategy and getting your company’s brand before customers, whether as a franchise or independent firm. Community service efforts, improved digital marketing and participating in TV and local showcases are just some of the ways these wood product manufacturer stay in the forefront of customers’ minds.