Furniture-on-demand: Startup rents out furniture for just a few dollars a month
May 13, 2019 | 11:43 am CDT
WINNIPEG, Manitoba - The founders of SkipTheDishes, a Canadian food delivery app worth at least $200 million, are trying their hands at another venture: Furniture subscription.
Pivot Furniture manufacturers couchs, beds, chairs, and other furniture, renting them out to customers for a monthly charge and a subscription fee. Pivot provides a platform for on-demand furniture, allowing customers to easily subscribe to furniture with delivery, assembly, and unlimited swaps or returns. The idea is aimed at people who value refurbished furniture and sustainability.
The company has grown to more than 100 employees since launching last fall.
"By building with higher quality components, our process is designed to recover previously discarded value and reduce furniture waste," Pivot says on its website. "People now save a lot of money through Pivot by only paying for the time they actually use their furniture and having the flexibility to adjust to life’s changing needs."
The founders believe the full value of furniture has yet to be unlocked by the industry's current business model.
The company doesn't handle the manufacturing side of the business - hiring experts instead, co-founder Brendan Sled told the Saskatoon StarPhoenix. It remains a tech firm first and foremost. More than a third of its staff are software developers.
Pivot isn't the only furniture maker to consider a subscription-based model. Ikea is testing a furniture-leasing program - which includes renting out entire kitchens - that could provide "scalable subscription services" in the company's future.
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