PETALUMA, CA -- After four years of delay, the National Toxicology Program deems formaldehyde a carcinogen. According to the New York Times, “Government Says Two Common Materials Pose Risk of Cancer”, Dr. Otis Brawley, chief medical officer at the American Cancer Society said, “All a reasonable person can do is manage their exposure and decrease it to as little as possible. It’s everywhere.

Formaldehyde is a colorless gas with a strong pungent order which can be irritating to the eyes, nose and lungs. Formaldehyde is released into the environment through a variety of sources such as resins, glues, particleboard, wood products, embalming materials, beauty products and cleaning supplies. According to OASHA, “IAQ (indoor air quality) has been identified by the EPA as one of the top five urgent environmental risks to public health.” For individuals working in office buildings, IAQ can have a negative effect on 20% to 30% of the office population, which range from headaches, dizziness, sore throats, and lower productivity. Media attention has been placed on formaldehyde recently, with the public acknowledgement, that the Brazilian Blowout contains formaldehyde and was falsely labeled as formaldehyde-free, and Johnson and Johnson baby shampoo containing quaternium-15. Is there a solution to the toxic air we breathe?

Innovative Labs LLC was founded in 2007 by John Webley, a successful businessman with a proven record of accomplishment in the technology industry. The mission of Innovative Labs was to solve environmental challenges that affect global well-being. Innovative Labs focused on a problem and engineered a solution. Webley and his team of engineers and scientists developed a unique Photocatalytic Oxidation (PCO) air purification system that had been designed to address the concerns of formaldehyde, ozone and VOC pollution.

The Federal Emergency Management Agency (FEMA) challenged scientists to develop air purification technology for trailers supplied by FEMA to house many of the displaced residents of New Orleans. These trailers were exposing occupants to high levels of formaldehyde and other VOCs’ off-gassing from the composite wood and other materials used in trailer construction. FEMA, NASA, and the Center for Disease Control and Prevention (CDC) conducted tests of the Sonoma Air purifier against thirteen (13) other air purification units. The Sonoma Air purifier excelled, yielding a very high single pass conversion of formaldehyde and other VOCs, without emitting ozone.

Innovative Labs is a company driven to solve air quality problems while making a positive impact on society.  “Our concern for the health of people exposed to formaldehyde over long periods has let us introduce an air purifier specifically designed to remove formaldehyde and other chemicals used in these industries,” said Webley.

Out of 14 leading Air Purifiers, Sonoma Breeze is the only air filter that could meet the rigorous metrics set by the CDC and NASA for removing airborne formaldehyde. Our technologies have been tested by NASA, FEMA, LBNL and the CDC as shown to be highly effective in the removal of air contaminants and to perform best of class in these government agency test cycles, according to the company.

For more information please contact Innovative Labs at 1-707-324-5518 or visit our website at

Source: Innovative Labs

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