Kincaid Furniture introduced its Vintage Cherry collection at the Spring High Point Market, being held April 20-25 in High Point, NC. The collection bears both a distinctive design and an unusual capacity to do good.

Vintage Cherry is the fourth major collection from Hudson, NC-based Kincaid to be designated a Habitat for Humanity collection. Throughout the life of the collection, one percent of every sale will go to the well-known organization that organizes volunteers to build affordable homes.

Even though the company’s home county of Caldwell in the NC mountains is not highly populated, it has a Habitat chapter that builds from eight to 13 Habitat homes a year, Dyer says.

Its work was known to Kincaid President Steve Kincaid; the first house built in Caldwell went to a Kincaid employee in the mid-1990s. So when the company was getting ready to introduce a new line in 2010, he realized that instead of bringing in a celebrity to create a buzz,“This is a great opportunity to do something good with it.”

The Atlanta office of Habitat was contacted, and Kincaid discovered that the official they were negotiating with was not only a former resident of Hudson but his former T-ball coach.

An instant connection was established; four collections have since been dedicated to Habitat; and at least once a year, the company holds an “employee build” session to create a house on its own.

“Myself and Steve Kincaid took a room and did all the fiberglass insulation, says Dyer. Considering the talent and experience that Kincaid employees represent, he says, “We’re not a bad crew.”

To achieve authenticity in the collections aged look, Kincaid not only made escutcheons that work, it created realistic decorative grooves in a dining table by offsetting the layup of the boards, then running them only partly through a planer before hand-planing and hand-sanding them.

In the earlier era that inspires the collection, says Director of Marketing Maxwell Dyer, “Nobody had a widebelt sander.” And besides, they didn’t want to “burn through the joints” they’d worked so hard to create.

Have something to say? Share your thoughts with us in the comments below.