PRINCETON, N.J. - Miele has announced its new dealer showroom display that focuses the shopping experience on the customer and their appliance needs. The Miele Innovation Center consists of approximately 1,500 square feet that immerses the customer in the brand’s diverse assortment of products, interfaces, and sizes.
While Miele is currently in the works to display several innovation centers throughout the country in 2017, the Miele's first-ever innovation center was debuted on March 24th and 25th at two Pacific Sales locations in Irvine and Torrance, California.“Pacific Sales is excited to be the first to install and show the new Miele Innovation Center,” said Kelly Ciulla, senior director at Pacific Sales. “We look forward to welcoming our customers into our stores and walking them through the new experience so they can get a better sense of the brand and how they can benefit from these long-lasting, high-performance products.”
The Miele Innovation Center included an assortment of products from its home appliance categories including ranges; convection ovens; speed, steam, and combi-steam ovens; warming drawers; electric, gas, and induction cooktops; ventilation hoods; coffee systems; refrigerators, freezers, and wine storage; dishwashers; and laundry which featured the new FashionMaster premium ironing system.
“The consumer’s appliance demands and feature requirements have changed in the past several years; therefore, we welcome the consumer to visit and experience our products by seeing and touching them,” said Jan Heck, president of Miele USA. “The Miele Innovation Center allows sales associates and customers to witness, first-hand, our quality German engineering and innovation that has the user and their needs top-of-mind.”
Founded in Germany in 1899, Miele is a family-owned and operated appliance company with more than 16,600 employees, 12 production facilities, and representation in nearly 100 countries. Committed to the highest quality, performance, and environmental standards, Miele’s range of exceptional consumer appliances includes vacuum cleaners; laundry systems; rotary irons; dishwashers; ranges; built-in convection, speed, steam, and combi-steam ovens; cooktops; ventilation hoods; refrigeration; wine storage; and espresso/coffee systems.
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