TACOMA, Wash. - Northwest Hardwoods has announced the launch of its new marketing campaign and have named it, "Lumber Brings Everything to Life."
This campaign unites the company's two brands, Northwest Hardwoods and the Industrial Timber and Lumber Company (ITL), and illustrates the importance, sustainability, and natural beauty that lumber holds.
“Our new campaign celebrates our past, unites our present brands and more importantly, ushers in the future,” said Don Barton, vice president of sales and marketing for Northwest Hardwoods. “This new initiative ultimately signals our investment in the success of the customers we serve.”
The new campaign features a new customer-focused website, new advertising centered on visually-appealing wood applications, and the launch of Northwest Hardwoods’ Pinterest and Instagram accounts to convey visual ideas and aspirations for the many uses of hardwoods.
The campaign offers an opportunity for the company to reach out to new audiences including designers, specifiers, architects, and OEMs, while underscoring the fact that no other building and design material is as visually appealing and as sustainable as hardwoods. Additionally, the campaign includes the creation of product specific communications outreach that will support the company’s sales objectives.
“In a day and age where there are so many other materials, we want to remind customers that unlike other materials, wood lasts for generations.” said Barton. “Wood is naturally beautiful and naturally replenishes. No other material can do this like hardwood.”
Northwest Hardwoods, Inc. is a manufacturer of high quality hardwood lumber in North America. With approximately 1,600 employees, it manufactures and sells 15 species of hardwood lumber, including Alder, Oak, Maple, Cherry, Yellow Poplar and Walnut. Operations include a network of fifteen primary sawmills, eight concentration yards, three remanufacturing plants and regional warehouse locations.
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