ABBEVILLE, Ala. - Great Southern Wood’s brand YellaWood has launched a new campaign that includes a mischievous band of beavers driven to create their own oasis at the lodge. The Woodland’s Most Wanted campaign began in Mar. 2019 and follows the tales of five lumber-obsessed beavers.
The website explains that the team of beavers is on a mission to find the Yella tag and will stop at nothing to find their holy grail of lumber to build a “five-star backyard” of their own. The team’s instinct to build is strong, but their need to build with the best is downright irresistible.
“Through the use of non-traditional YellaWood fans, in this case, a team of beavers, we’re taking a humorous approach to establishing the desirability of YellaWood brand products,” said James Riley, chief marketing officer for the YellaWood brand. “It’s a fun and engaging way to encourage homeowners to create their own five-star backyard and to demand pressure treated pine with the little Yella Tag.”
With extensions including digital, broadcast, billboards, and in-store elements, the YellaWood brand says the campaign is cultivating a memorable experience that aims to increase engagement with current and potential customers. The Woodland’s Most Wanted will be front and center for the brand through autumn.
“We continue to challenge ourselves to bring something new to the table for our dealer network,” says Riley. “With the Woodland’s Most Wanted, we’re creating a new way to support our highly successful “For Five-Star Backyards” campaign that debuted last fall.”
YellaWood is a distributor of pressure treated pine that boasts an extensive product offering and a vast dealer network. With this campaign, the company says it aims to provide support to its dealer networks across the country while reinforcing the position that the YellaWood is a top choice for builders, contractors, and homeowners.
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