Woodworking Network to present exclusive industry surveys on IWF Connect
Presentations to address the pandemic's effects on woodworking businesses and the state of the closets and organized storage industry.
CEDAR RAPIDS, Iowa -- Woodworking Network will present the results of two exclusive industry studies during the course of IWF Connect, October 26-30.  The studies are currently underway and will reveal up-to-the minute data on key aspects of the industry as it faces unprecedented challenges and opportunities brought about by the pandemic.
The first presentation, "Exclusive survey results: Covid 19's effects on the industry and the outlook for 2021," will be presented by  Woodworking Network editors, Will Sampson and Bobby Dalheim, on October 26 at 12:15 Eastern.  They will share insights on emerging best practices for manufacturers working to increase production while keeping their plants, products, and employees safe. Among the questions survey participants were asked: How much of an impact has the coronavirus (COVID-19) outbreak had on your business? How are you currently handling business, client, and public contacts? Did you apply for a Paycheck Protection Program (PPP) loan? What is your outlook for 2021? This is the third such study of the industry conducted by Woodworking Network since the pandemic outbreak.
Another exclusive study, "The state of the closets and organized storage industry," will be presented by Closets & Organized Storage publisher, Laurel Didier, and editor, Michaelle Bradford.  The study has been conducted annually for several years and will be the first such study conducted during the pandemic era.  The presentation is scheduled for October 28 at 1 p.m. Eastern
Other programming for IWF Connect that is planned by Woodworking Network:
  • "Design trends in closets and organized storage" -- Join Closets & Organized Storage's publisher, Laurel Didier and editor, Michaelle Bradford, in this timely discussion on design trends in the industry. Learn how the pandemic has inspired new thinking and created expanded opportunities for closets and storage professionals. October 26 at 1:00 p.m.  Eastern 
  • "Digital marketing ideas for 2021" -- Woodworking Network's publisher, Harry Urban, and digital media director, David Biggs discuss the latest trends in digital marketing. The session will explore examples of successful campaigns and reveal what's new at Woodworking Network for 2021. October 27 at 12:00 p.m. Eastern .
  • "Can't miss events for 2021 by Woodworking Network"--Woodworking Network publishers, Harry Urban and Laurel Didier, provide the details for key industry events in 2021. Learn about: The Closets Conference & Expo, June 8-10, West Palm Beach, Fl. Wood Pro Expo Florida, June 8-10, West Palm Beach, Fl. Executive Briefing Conference, September 8-10, Colorado Springs, CO Wood Pro Expo Lancaster, October 14-15, Lancaster County, PA Woodworking Machinery & Supply Conference & Expo (WMS), November 4-6, Mississauga (Toronto), Ontario, Canada.   October 27 at 12:00 p.m. Eastern .
  • "Marketing 2021 with Woodworking Network" Harry Urban, Woodworking Network's publisher, and Laurel Didier, publisher of Closets & Organized Storage, discuss more than 50 marketing ideas for 2021. October 28 at 12:00 p.m. Eastern .



Have something to say? Share your thoughts with us in the comments below.

Profile picture for user Harry Urban
About the author
Harry Urban

Harry Urban is the retired publisher of the Woodworking Network. Urban spent more than 30 years working in business-to-business publishing, trade shows, and conferences. He has travelled extensively throughout North America and overseas visiting and reporting on major manufacturing facilities and trade shows. In retirement, he's still following the woodworking industry, but he plans to do a lot more fishing.