Wisconsin River Partners acquires Witmer Furniture
January 26, 2022 | 4:14 pm CST

Witmer Furniture has been building solid wood furniture in Central Wisconsin since 1981.

WAUSAU, Wis. – Wisconsin River Partners has expanded its portfolio of regional businesses with the acquisition of Witmer Furniture, a wood furniture manufacturer that sells to retailers across the nation.

“Witmer Furniture is an incredible company, and we can’t wait to help them excel,” said Kevin Kraft, Wisconsin River Partners co-founder and partner. “They have a great vision, which aligns with ours as we grow our investor group and become an even more powerful ally and support system for the companies we invest in and acquire. We have the resources to help Witmer grow.”

Witmer Furniture builds solid wood furniture, including bedroom sets, home office and occasional tables. With about 70 employees, the company has found success selling to home furnishing retailers across the country, according to Witmer Furniture. Kevin Schlinkmann, the former owner of Witmer Furniture, will continue on as president of the company and as the largest shareholder.

“We have a tremendous amount of opportunity ahead of us,” Schlinkmann said. “I realized that the best path forward for me was not to own all of something good, but part of something great. This change in ownership will allow us to grab opportunities with both hands and run with them. We want to increase our market share while maintaining our quality standards and providing opportunities for our wonderful team of employees.”

The acquisition of Witmer Furniture marks Wisconsin River Partners’ second acquisition in the Wausau area. The deal was finalized on Dec. 30, 2021.

For more information about Wisconsin River Partners, visit wisrp.com. For more information about Witmer Furniture, visit witmerfurniture.com.


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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).