Weinig Holz-Her USA names new director of sales

Christian Smedberg

MOORESVILLE, N.C. — Weinig Holz-Her USA has appointed Christian Smedberg as its new director of sales. Smedberg, who previously served as the Strategic Solutions and Marketing Manager, has been with the company for six years and brings over 20 years of industry experience to his new role.

The company said that Smedberg, who contributed his marketing and sales expertise on multiple Woodworking Network podcasts, has been integral to the company's success over the past several years. In his new position, he will continue to drive sales strategies and initiatives, reporting directly to Brett Reid, market unit North American president.

"His wealth of experience and proven track record of streamlining processes and systems will be instrumental in achieving our ambitious goals and further strengthening our market position," said Reid.

Smedberg's promotion, the company said, underscores Weinig Holz-Her USA's commitment to recognizing and nurturing talent from within the organization. His leadership is expected to play a crucial role in the company's continued growth and success in the North American market.


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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).