Weinig Holz-Her USA hosts Oktoberfest

Brett Reid, president of Weinig Holz-Her Market Unit North America, and Robert Terzer, Leader of Market Unit Europe – Division HWST celebrate at Weinig Holz-Her's Oktoberfest.

Photo By Weinig Holz-Her USA

MOORESVILLE, N.C. -- Weinig Holz-Her USA hosted its second annual Oktoberfest celebration this Oct. 26-27.

The event is an all-access open house for customers at the Mooresville, N.C., showroom that synchronously pays homage to the brand's storied German history.

The celebration provides customers with in-person demonstrations of world-class machinery and education from experienced Weinig Holz-Her machinery technicians. Here customers have fruitful interactions with field technicians to help appreciate the capabilities of Weinig Holz-Her equipment and technology.

In addition to in-person demonstrations, Oktoberfest exists to show appreciation for the valued Weinig Holz-Her customer base. Customers can mingle with Weinig Holz-Her sales representatives and dealers in an approachable and unique setting.

Brett Reid, Christian Smedberg, Frank Epple
Reid, Christian Smedberg, Marketing Manager Weinig Holz-Her USA, and Frank Epple, Managing Director of Holz-Her.

Marketing Manager Christian Smedberg said, "We love to bring customers into the showroom and, even better, provide a dynamic experience. We want to build excitement around our world-class products and rapport with those who use them."
The event is also an opportunity to collaborate with small businesses outside the woodworking industry, thus spreading Weinig Holz-Her's local presence. 

This year's menu featured traditional Oktoberfest fare from Strudelteig Bakery, a Charlotte-area artisanal caterer. Amongst their Bavarian-inspired options were scratch-made pretzels, schnitzel sandwiches, Tiroler gröstl, sauerkraut, and bratwurst.

Andy Turner, vice president of sales for Weinig Holz-Her USA, added, "We want to remain relevant and top of mind. Especially in our local community."

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).