MINNEAPOLIS - Valspar Wood coatings has introduced a new family of coatings — Lifeshield  — aimed at industrial flooring manufacturers.

Known for its coatings for prefinished flooring, siding, moulding, kitchen cabinets, furniture, and other building products, Valspar says the Lifeshield line provides best-in-class durability, scuff and scratch resistance, and moisture protection, and also provides outstanding clarity and appearance. The system is designed with industrial operations in mind for flooring manufacturers.  

Valspar labs tested the latest Lifeshield flooring coatings line for durability. 

"When we talked to flooring manufacturers, they told us that they really wanted to see a clear connection between coating system technical attributes and what their end customers want in terms of performance," said Craig Lyerly, business segment /marketing manager for Valspar Wood coatings. Lyerly says the coating line underwent extensive testing and benchmarking before launch. 

A microsite for Valspar Lifeshield wood flooring was created, with a video that shows its attributes. Valpar's other coating lines are shown at Valsparwood.com 


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