Uhuru Design launches DTC home furniture line
March 11, 2021 | 8:14 pm UTC
The Summit credenza is one of the company's bestselling furniture pieces.

BROOKLYN, N.Y. – Uhuru Design is introducing Uhuru Home, a curated New American Design furniture collection available direct-to-consumers online.

The Uhuru Home collection includes lounge and soft seating, dining tables, storage and bedroom furniture. The company says the brand, available at uhuruhome.com, furthers its direct-to-consumer e-commerce strategy and allows the Uhuru Design business to better focus on contract and custom furniture services for designers, architects, dealers and other business-to-business customers.

"Consumers are the curators of their homes, and they want timeless furniture that tells a story," said Jason Horvath, co-founder, chief creative officer and president of Uhuru. "Uhuru Home's pieces are of-the-moment and tell a well-traveled narrative through design. It goes beyond decorating and allows consumers to collect generational pieces for their homes."

Part of Uhuru's Coney Island Collection.

The company says the curated line is minimally luxe, practical and masculine. The line's color palette features deep tones of wood and metal, with softer colors and accents, and is available for purchase online starting at $275.

"Uhuru Home is a celebration of our DNA, crafting heirloom-quality residential pieces for timeless living, dining and bedroom spaces," said Leo Lucisano, CEO of Uhuru Design. "We believe storytelling through design has the power to shape and change our world. Uhuru Home allows consumers to celebrate their individuality through thoughtfully crafted narrative pieces."

"At Uhuru, we believe each object should tell a story and that imperfect materials create character and nostalgia," added Horvath. "Our pieces demonstrate freedom, resourcefulness, sustainability and mastery."

The March launch of the Uhuru Home furniture line follows the Brooklyn, New York-based Uhuru's December launch of Propr, a direct-to-consumer line of home office furniture. Established in 2004, Uhuru Design also has pieces in the Smithsonian American Art Museum and in the Brooklyn Museum's permanent collection and has won numerous awards for its functional high design products.

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Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at [email protected]