Tru Cabinetry names Jeff Lukes sales director
July 11, 2017 | 6:55 pm UTC
ASHLAND, Ala. – Tru Cabinetry, a semi-custom cabinet manufacturer, has developed a new position, director of sales, and has hired Jeffrey Lukes to fill tthe role. Lukes had been with Weelborn Cabinets and before that ACProducts, Armstrong's cabinet business. 
With more than 30 years of experience in the industry, Lukes will be a major asset to Tru Cabinetry. He has a history of driving sales and growth within the industry and he is eager to use his knowledge from those experiences to have a positive impact at Tru. 
“Jeff will help us hit growth targets through his successful combination of industry knowledge, customer focus, and leadership,” said Allen Godziebiewski, Tru Cabinetry Vice President of Sales and Marketing. “His skill set spans all aspects of cabinetry sales and will be a great asset to our fast growing brand.”
Lukes’ main role will be to oversee, help manage, and grow Tru Cabinetry’s ever-expanding group of territory managers. He will work with them to form sales strategies that will keep Tru Cabinetry competitive and innovative. 
“Jeff is here to communicate with our reps, to help them find a uniform way to do business,” said Allen Godziebiewski. “When we put all of our talents together, we’re able to exceed industry standards, and that’s exactly what we want for the Tru Cabinetry team.”
Tru Cabinetry, a brand of Tru-wood Cabinet Company, LLC is a rapidly-growing manufacturer of high-quality, semi-custom cabinetry. Tru Cabinetry is headquartered in Ashland, Ala. and currently has 250 employees. It operates in over 370,000 square feet of manufacturing and distribution space.

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Bill Esler | ConfSenior Editor

Bill wrote for, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.