ASHLAND, Ala. – Tru Cabinetry, a semi-custom cabinet manufacturer, has developed a new position, director of sales, and has hired Jeffrey Lukes to fill tthe role. Lukes had been with Weelborn Cabinets and before that ACProducts, Armstrong's cabinet business. 
 
With more than 30 years of experience in the industry, Lukes will be a major asset to Tru Cabinetry. He has a history of driving sales and growth within the industry and he is eager to use his knowledge from those experiences to have a positive impact at Tru. 
 
“Jeff will help us hit growth targets through his successful combination of industry knowledge, customer focus, and leadership,” said Allen Godziebiewski, Tru Cabinetry Vice President of Sales and Marketing. “His skill set spans all aspects of cabinetry sales and will be a great asset to our fast growing brand.”
 
Lukes’ main role will be to oversee, help manage, and grow Tru Cabinetry’s ever-expanding group of territory managers. He will work with them to form sales strategies that will keep Tru Cabinetry competitive and innovative. 
 
“Jeff is here to communicate with our reps, to help them find a uniform way to do business,” said Allen Godziebiewski. “When we put all of our talents together, we’re able to exceed industry standards, and that’s exactly what we want for the Tru Cabinetry team.”
 
Tru Cabinetry, a brand of Tru-wood Cabinet Company, LLC is a rapidly-growing manufacturer of high-quality, semi-custom cabinetry. Tru Cabinetry is headquartered in Ashland, Ala. and currently has 250 employees. It operates in over 370,000 square feet of manufacturing and distribution space.