To-the-trade cabinetry and flooring franchisee plans third Florida location
May 20, 2016 | 7:48 am CDT
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ST. LOUIS, Mo. - ProSource Wholesale, a wholesale home improvement franchise that sells to and through professional remodelers and installers, says it completed development agreement to open a new ProSource showroom in Fort Lauderdale, Florida.
 
With 140 franchise outlets, ProSource says its professional customers buy 10 times the volume of do-it-yourself consumers.
 
This development is its third location in the South Florida region, and will be operated by Josh Carr, a franchisee in Florida. ProSource of Fort Lauderdale will feature over 40,000 flooring choices via in-showroom and online, including private label and name brand carpet, hardwood, ceramic, vinyl, laminate and more. In addition to floorcoverings, ProSource of Fort Lauderdale will offer products for kitchen and bath, including cabinets and countertops.
 
"We are pleased to announce the completion of the development agreement for our new location," says Carr, who has been franchising since 1994 with a location in Orlando, and opening in Pinellas County in 2000 and in Jacksonville in 2010.  "Our Orlando location wsas the largest single volume ProSource showroom in the country in 2015."
 
Carr says ProSource Wholesale is member focused, rather than retail, and feels the DIY consumer market has been showing signs of decline.
 
"Our franchise model increases at a better rate than retail because it focuses on members from the construction and design trade industries. Trade Pro Members buy ten times more than a retail customer and ProSource Wholesale continues to evolve their product categories," Carr says, "for example, expanding from flooring products to now offering kitchen and bath."
 
ProSource of Fort Lauderdale, joins over 140 ProSource Wholesale showrooms that sell exclusively through a qualified network of more than 320,000 trade professionals who have become members since 1991. Consumers can only access ProSource Wholesale through their builder, remodeler, interior designer, general contractor, real estate professional, installer, and other trade professionals.
"Our unique business model continues to be recognized by franchisees, such as Josh Carr and his family, as a way to tap into the growing home improvement industry," shared Eric Bernstein, president of ProSource Wholesale. 
 
ProSource opened its first showroom in St. Louis in 1991. Its business model innovated 25 years ago continues to be recognized by franchisees as a catalyst for creating relationships and building success for not only the trade professional, but also the franchisee, and strengthening the local home improvement community by embracing this business philosophy. The ProSource Wholesale successful franchise business provides franchisees with many benefits. www.FranchiseProSourceWholesale.com

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Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.