LAKE ELSINORE, Calif. - SurfPrep Sanding by Dixon Enterprises has named Louis C. Jasso as its national sales and marketing director. Jasso, one of Woodworking Network’s 2018 40 Under 40 has worked with the firm as a consultant since October 2018.
 
Formerly the president of Elite Fine Finish in Houston, TX, Jasso has more than a decade of experience in the commercial and residential wood products industry. Jasso will oversee distributor relations while developing and training a more robust sales team for SurfPrep, a brand of the 50-year sanding firm, Dixon Enterprises. Jasso will focus on supporting current distributors while enhancing brand awareness to new markets including consumers, contractors and independent wood workers. 
 
“Louis is highly skilled in management, marketing and customer relations,” said Skylar Faria, Founder and President of SurfPrep / Dixon Enterprises. “His extraordinary knowledge of our industry, coupled with his drive to bolster the knowledge and success of our woodworking customers, will allow us to better serve them in many ways. We welcome his drive and dedication and look forward to growing our brand and branching into new markets with Louis at the helm of our marketing efforts.”
 
“SurfPrep is revolutionizing the technical innovation and quality standards for the abrasives industry.” explained Jasso. “As more woodworkers navigate toward environmentally safer, water-based products, we suddenly have a whole new customer base that need training on surface preparation.”
 
Educating operators on fine finish work is a passion of Jasso’s, one he inherited from his father and grandfather who are longtime veterans of the woodworking field.
 
“Working with SurfPrep is giving me the opportunity to serve end users by helping them improve their operations while reducing labor costs.”

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