SATA debuts a shining new logo

SPRING VALLEY, Minn. -- SATA GmbH & Co. KG a leader in the finishing industry has revamped its 3-D logo.

The Germany-based company with U.S. offices in Spring Valley, Minn., offers a variety of spray guns as well as other products such as cup systems, breathing protection systems, and compressed air technology that makes SATA a system provider for the woodworking industry.

In view of ongoing digital individual developments, the company has to reduce the complexity of the previous 3-D logo and optimize it about practical usability. The new SATA logo is clear and simple, reflecting a modern "flat design" known from icons that are minimalistic and easily understandable.

For Sata, all existing procedures in the company are continuously being put to the test. This way, they can correct and optimize whatever necessary.

This is particularly important to SATA when it comes to its products. But beyond that, other aspects require permanent review and need to be evolved from time to time. Therefore, we have redesigned the SATA logo.

In view of ongoing digital developments and thus the increased use of smartphones, smartwatches and other devices, we decided to reduce the complexity of the previous 3-D logo and optimize it with regard to practical usability.

All SATA products and marketing tools will be adjusted, implementing the new SATA logo and identity step by step.

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).