Rockler has begun opening larger retail stores to provide more of an experience for woodworkers.
Of company-owned Rockler Woodworking and Hardware stores in 19 states, Rockler grew its store site in Maplewood, MN to 11,000 square feet, and in Seattle to 9,000 square feet, about double the size of the company's typical store. Both those stores incorporate a large, state-of-the-art, glass-enclosed demonstration area.
Last year Rockler opened a 10,000 square-foot shop, relocating its existing Sandy Springs, GA, store to a new site down the road. Rockler says its research indicated customers want more of an experience in its stores.
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