Rhode Island woodworking company jumps on the 'Swelcie' bandwagon
November 16, 2023 | 1:34 pm CST

This "Swelcie" ornament celebrates Taylor Swift and Travis Kelce dating, and is available for sale from the woodworking shop.

Photo By Knowlton & Sons

It is about 1,400 miles from Woonsocket, Rhode Island, to Arrowhead Stadium in Kansas City, Missouri, where the  Kansas City Chiefs play, but this distance might just as well be around the corner when making products to the Swelcie or Swelce fans around the country.

Swelcie, if you haven't heard, is the combined couple name of mega-pop superstar Taylor Swift and Chiefs tight end Travis Kelce who are thought to be romantically involved. Since becoming romantically linked, sales of game tickets, jerseys and more have skyrocketed.

The Rhode Island-based woodworking company is looking to satisfy that marketing phenomenon with a series of wood ornaments celebrating their romance.   

Knowlton & Sons are owned by Danielle Knowlton and her husband, Jeffrey. Danielle Knowlton creates the designs while Jerry is the woodworker. The "and Sons" portion of the company name honors the couple's two children, both of whom have autism.

The company, the Valley Breeze newspaper said, offers a range of products, including wood-based ornaments, signs, cups, and more. Last year, they sold 600 ornaments and this year expect to do better.

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).