Rehau invited several hundred of its worldwide employees to its first-ever Innovation Days, which consisted of two days of more than 40 topics on innovation. Employees learned about new products, materials, processes and the current state of digitization.

More than 40 teams were present at booths during the "Rehau Innovation Days" to present their developments, answer questions and enter into dialogue with one another. The employees of the polymer specialist were not only able to visit the event onsite at the Rehau ART communication center in Rehau, Germany but were also able to participate in the event virtually.

"Our goal is to become an innovation leader and the diversity of our innovation projects shows that we are on the right track. Our employees must be familiar with the topics that, in addition to their core business, are intended to ensure tomorrow's corporate success, and understand our strategy," said Dr. Stefan Girschik, Deputy CEO of the REHAU Group and the event’s host.

Beyond its core business, the company wants to establish itself in completely new markets and thus secure the future success of the company.

"Today in many areas it is not only the quality of a product that counts. The importance of services and additional functionalities is constantly increasing," Girschik explained. Constantly changing international markets, an increasingly demanding competitive environment, and changing customer requirements pose challenges for companies worldwide. Rehau President Jobst Wagner, who addressed his employees before a round of talks, emphasized: ‘We must succeed in positioning Rehau in completely new markets, reaching new customer groups and thus growing further beyond our current business. We have innovative ideas. Now it is important to bring these products quickly and successfully to the international markets.’ New business models, innovative approaches, and metrics, the bundling of know-how and competencies as well as strategic alliances should help to achieve this goal.”

Rehau, an independent family-owned company, now nearing its 70th year, has more than 20,000 employees around the globe.

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