Palm wood showcased on redesigned Smith & Fong Durapalm website
December 6, 2016 | 9:08 am CST

SAN FRANCISCO, Calif. -- Bamboo interior finishes manufacturer Smith & Fong has relaunched its website dedicated to its growing range of flooring, paneling and plywood products manufactured from reclaimed palm wood.

The website showcases new offerings in flooring and panel designs, including new colors, textures and finishes.

“Our first range of palm flooring included coconut palm in flat grain and later we added the edge-grain, which is a linear look,” Smith & Fong CEO Dan Smith said. “Since then we have expanded to other species of palm, lamination orientations, texturing, stains and finishes.”

As depicted on the new site, the Durapalm line has added new carved designs adapted from the Plyboo Reveal Collection. In addition to working with the Reveal designs, the company is exploring different core options, including coconut palm, sugar palm and bamboo that will add variety and excitement to the new panel line.

The company first began exploring palm as a resource 15 years ago. Since then it has refined its sourcing and processing of this vibrant, sustainable wood.

“We have learned a great deal these past few years and we are ready to roll up our sleeves and get some great new looks to market,” Smith said. “We continue to believe palm and the palm aesthetic has a lot to offer the design world and beyond. There will be a demand for this underutilized and bountiful global resource.”

Although there is a wide range of locations globally where palm can be sourced, Smith & Fong has focused its recent efforts on India and have  started with a branch office in Bangalore last year.

Palm is different from woods like oak and maple in a few important ways: It does not project growth rings like a tree and is soft and pulpy at its core, and moisture and nutrients are drawn up through the soft core to feed the palm and to produce fruit. “The hardwood-like material in fact comes from the perimeter of the stem and requires special equipment and rendering techniques to extract the best wood,” Smith said. 

Palm has a unique grain and texture that can vary depending on what section of the palm stem the material is cut.  Geography, soil and weather conditions can also play a factor.

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Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at