GRAND RAPIDS – The Business and Institutional Furniture Manufacturers Association (BIFMA) announces that Nicole Cook has joined the staff as the Marketing Manager. She will oversee the marketing, communications, brand management, event planning and outreach related activities of the organization; including the 360 Leadership Conference communications and event planning, promoting the level® certification program and coordinating educational programming.

“I’m honored to join the BIFMA team and look forward to working with the association’s members,” Cook said. “BIFMA is an accomplished organization and I’m excited to promote its extraordinary work as the voice of the commercial furniture industry to our various audiences.”

“Over the past ten years our organization has experienced tremendous change,” stated Tom Reardon, BIFMA Executive Director. “While maintaining our core mandate to develop world class standards for this industry, we have frequently become its voice within the environmental community, the world of commercial design, and in the education of the next wave of design professionals. Nicole’s role will help further establish how we navigate these new conversations and opportunities.”

Cook currently serves as a board member of the West Michigan Public Relations Society of America. Prior to joining BIFMA, she was the Marketing and Events Coordinator for Humane Society of West Michigan. She is a graduate of Davenport University, where she earned her B.A. in Marketing.

BIFMA is the not-for-profit trade association for business and institutional furniture manufacturers. Since 1973, BIFMA has been the voice of the commercial furniture industry and sponsors the development and refining of product performance standards, as well as advocates for regulatory conditions that foster value and innovation.