COMSTOCK PARK, MI – Nucraft named Sheri Cuccarese, VP marketing and product development. The newly created position means Cuccarese will lead new product development and management, as well as develop and execute programs to promote the Nucraft brand and bolster market growth.

“Nucraft has an amazing reputation of superior service levels and well-designed, innovative products,” Cuccarese said. 

Prior to joining Nucraft, Cuccarese lead a national sales team at Rain Bird. Past positions include director of marketing and product development at Haworth, director of marketing communications at Herman Miller and brand manager at Izzy Design.

“Sheri’s deep knowledge and experience in the office furniture industry will help Nucraft bring new value to our customers, designers and channel partners,” said Matt Schad, CEO of Nucraft.