GRAND RAPIDS, Mich. -- Stiles Machinery has introduced a new logo and brand identity designed to communicate their commitment to their customers’ success.

The new Stiles logo represents the company’s products and support services throughout North America, backed by Homag’s technology and innovation.

Stiles’ new brand work follows Homag’s own new brand identity that launched in March at the Holz-Handwerk fair in Nuremberg, Germany. Homag’s rebrand included a new logo and brand colors, a modern machine design across all new Homag products, as well as new, consistent product names designed to help customers easily identify the right machine for their specific needs.

Stiles believes that incorporating the new Homag logo with their own further solidifies the unity between the two companies and the added value that customers will receive when they work with Stiles.

“This new logo marks the next phase in our evolution as a complete manufacturing solutions provider,” said Derek Philips, marketing director at Stiles. “It’s an exciting time and demonstrates how we are able to deliver on that promise with the full backing and support of Homag.”

Stiles plans to complete the rollout of their new brand identity by IWF, August 22-25, 2018, where they will also be the first to reveal Homag’s new machine designs and digital innovation advancements to the North American market. See http://www.stilesmachinery.com.