GRATZ, Pa. — In celebration of the United Nations’ World Creativity and Innovation Day, MITER Brands, a residential window and door manufacturer, has announced a powerful shift in its identity: the “I” in the MITER acronym now stands for Innovation—a move that reflects the company’s unwavering commitment to progress, performance, and possibility.

MITER, which stands for Manufacturing, Innovation, Trust, Experiences, and Relationships, represents the core values that guide the company’s purpose and performance across the country.

“Innovation doesn’t just happen in our product designs,” said Matt DeSoto, CEO of MITER Brands. “It happens in every aspect of our business—from the proprietary machines we create, to the unique solutions we offer our customers, to the way we manufacture the finest windows and doors on the market. Innovation is more than a buzzword – it’s a belief. And now, it’s in our name.”

DeSoto discussed the acronym change in depth and shared the history of MITER Brands on a recent episode of the Clear Impact Podcast.

Rod Hershberger, founder of PGT Innovations and member of the Miter Brands board, added, “Innovation has always been about finding a better way – whether it’s creating impact-resistant products that protect families or building a culture that empowers people to think differently. It’s inspiring to see MITER Brands embrace that spirit and make it a permanent part of their identity.”

By placing Innovation at the heart of its name, MITER Brands reinforces its bold vision:

To build the most valued window and door brand in America.

To learn more, visit miterbrands.com/our-name.