CARTERSVILLE, Ga. — Parent company Surya Inc. has announced that 50 iconic Mitchell Gold + Bob Williams upholstered furniture pieces are now available in 200+ configurations for designers to purchase on Surya’s website.
The company says the curated offering includes beautifully crafted sofas, sectionals, accent chairs, dining chairs and counter stools, available in select colors and fabrics, manufactured and assembled in North Carolina. The full relaunch of the MG+BW brand, including an enhanced product assortment, is set to follow in the Fall.
In August 2023, the company shut down. Mitchell Gold + Bob Williams has abruptly shut down its operations telling its employees by letter and email that the company has "recently and unexpectedly learned that we are unable to secure critical financing to continue business operations. Later that year, in November 2023, Surya purchased the company.
"In the wake of this unfortunate development, the Company will sadly need to wind down operations and terminate the employment of our employees beginning on August 26, 2023."
Production and distribution will resume at the 1-million square-foot footprint of original facilities across Statesville, Hiddenite and the main factory in Taylorsville in Alexander County, North Carolina - renowned for its community of talented artisans who specialize in crafting high-quality handmade furniture. The decision to return to these roots reaffirms that MG+BW’s core values of craftsmanship and quality will be meticulously restored under Surya Inc.’s stewardship. Many former factory employees will be rehired, underscoring MG+BW’s commitment to both its heritage and the local community.
At the helm of MG+BW operations is industry veteran Darryl Webster who joined the company as Chief Operating Officer earlier this year. Webster has a long history of success in spearheading progressive manufacturing techniques in multiple industries, including leading furniture brands Henredon and Williams Sonoma, Inc.
Mitchell Gold, co-founder of MG+BW, continues to serve as an advisor and has been instrumental in setting the direction for the highly anticipated Fall product lineup. “This brand began with the idea of offering great design and a great experience for designers,” says Gold of MG+BW. “Surya’s strong design ethos perfectly mirrors our original vision, and that’s why I trust they will take the heart of MG+BW and move it forward.”
“We believe that MG+BW’s best days are ahead, and we are excited to steward this beloved brand into a brighter future on our shared foundation of leading design, high-quality craftsmanship and customer-centric service” said Satya Tiwari, president of Surya Inc. “We can’t wait to welcome designers home to the MG+BW brand first with the pre-launch offering, and then fully this Fall.”
This is only the beginning for MG+BW’s long-awaited revival, with much more to come. Designers are invited to open a trade account on surya.com to access the MG+BW pre-launch collection.
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