ANN ARBOR, MI - Masco Cabinetry says it is among the first companies to incorporate CORE Digital, a localized online marketing software, into its local marketing strategy.

CORE Digital allows Masco "to increase channel partner participation and provide our channel partners with a co-branded, turn-key solution easily customized," said Steve Rogal in making the announcement. Rogal is senior manager, channel marketing / lead management, at Ann Arbor, Michigan-based Masco Cabinetry.

"Balihoo's CORE Digital helps our channel partners increase their local market presence and sales," he said. "The bundle-approach allows our local partners to launch comprehensive digital campaigns, even if they are not experienced with digital media."

Masco Cabinetry manufactures three national cabinetry brands, KraftMaid, Merillat and QualityCabinets, and the DeNova countertop brand.