The North American Wholesale Lumber Association (NAWLA) is launching a new campaign that showcases the diverse and rewarding careers in the sector.

The campaign, “Many Branches. One Industry,” highlights the wide spectrum of careers that lumber offers, ranging from forest management to architecture and design, technology, biochemistry, production, construction and more.

The goal is to educate emerging talent on the variety of opportunities and competitive benefits and compensation available. The campaign dovetails with the career-finding website careersinlumber.com, which allows companies in all facets of the lumber industry to post career openings, and users to search job postings by position title or category and location. The site also posts featured content that discusses the industry, including professional insight and firsthand experiences.  

Renewable forests offer both many career opportunities and a new frontier in the fight against climate change. Trees are one of the most powerful tools to pull carbon from the air. Engineered wood products are taking the place of less environmentally responsible building materials such as concrete and steel. The result is a sustainable, responsible path toward a more carbon-neutral future. 

“We know that if we are able to educate young job seekers about sustainability measures, innovations and the wide range of lucrative job opportunities in the forest products industry, we will be able to significantly increase the likelihood that those same professionals would seek out a job within our industry,” said 2020 NAWLA chair Tom Le Vere, president and shareholder, Weekes Forest Products, Inc. “That is the objective driving the new Many Branches. One Industry. Campaign.”

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