In April, Google allowed retailers to list products on Google Shopping for free in the U.S. And now, the tech behemoth will no longer charge retailers with commission fees.
"In April, we made it free to list your products on the Shopping tab, and last month, we announced that free listings are coming soon to Google Search in the United States," Google wrote in a July 23 blog post. "Now, we’re making it free to sell your products directly on Google — Google will no longer charge you commission fees for purchases made through Shopping Actions. This new model will allow you to use your own payment provider, manage your customer service, and manage more of your processes, like returns."
“These changes are about providing all businesses — from small stores to national chains and online marketplaces — the best place to connect with customers, regardless of where a purchase eventually occurs,” said Bill Ready, Google’s president of commerce on a recent blog post.
Google will also open the platform to third-party providers, including Shopify and PayPal.
“We’ve heard from retailers that they want the ability to choose their preferred services for things such as payment processing, inventory and order management,” Ready said. “That’s why we’re opening our platform to more digital commerce providers, beginning with Shopify for inventory and order management and PayPal and Shopify for payment processing.”
Responding to a growing public demand to support small businesses, Google will add a small business filter to its Shopping tab. If they desire, people will soon be able to only view listings from small businesses.

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