Industry design veteran joins Gat Creek as company unveils two new collections

BERKELEY SPRINGS, W.V. — Expanding the company’s design expertise, Gat Creek recently added Rick Schroeder to its creative team. Schroeder, a past president and chairman of the American Society of Furniture Designers and winner of multiple ASFD/ISFD Pinnacle Awards, brings decades of furniture design experience at large case goods companies.

“Rick is a leading expert at designing in solid wood,” says David Petersen, Gat Creek VP - Marketing & Sales. “His work is very sophisticated in the use of simple, thoughtfully proportioned forms to create beautiful furniture.”

Rick Schroeder
Rick Schroeder

The veteran designer’s influence is already visible. The company’s first introductions of 2023 — two living room collections — come straight from Schroeder’s drawing board. Merrill features nine pieces of simple, honest craftsmanship that values materials. The 5-piece Elana Collection will speak to customers who appreciate designs that are not heavy on detail but are accommodating in their clean lines and simplicity.

The new collections in the full range of solid ash, maple, cherry and walnut and 64 stain and painted finishes will
be viewable soon on the company website, GatCreek.com.

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).