Houzz Launches Online Marketplace; Raises $165 Million
October 22, 2014 | 9:21 am CDT

Houzz Launches Online Marketplace; Raises $165 MillionPALO ALTO, CA -- Houzz, a home remodeling and design platform, has raised $165 million from investors to further its global reach and to continue expanding and reorganizing its technology infrastructure as well as launching an online space -- Houzz Marketplace -- for consumers and home remodeling professionals.

The new round of venture capital gives the tech firm a valuation of more than $2 billion, according to published reports.

“Since day one, we have been focused on creating the single best home renovation and design experience by bringing everything people need to improve their homes together under one roof,” said Houzz Co-founder and CEO Adi Tatarko. “This focus has enabled us to grow organically to over 25 million monthly unique users around the world. We now have a tremendous opportunity to meet the enormous demand for our platform and make Houzz synonymous with the home on a global scale.”

According to Houzz, one of the biggest requests from users was for the ability to purchase products directly on the Houzz website and app. The new beta marketplace is a response to that feedback. There are now over one million products and materials available for purchase. 

The company also redesigned its user experience, offering a still visual aesthetic in a simplified format. The simplified design of the new profile pages is consistent with the site’s new design language and gives users, particularly home professionals, even more control over how they present themselves on Houzz, the company says. 

The design also incorporates a more prominent search function. Houzz has added filters so that people can browse its more than four million retina-quality photos by room layout, budget, size and specific features such as counter material, tile color and hardware finishes.

Houzz has seen tremendous growth over the year, expanding its global reach opening offices in the United Kingdom and Australia this past summer. It plans to launch its platform in France and Germany this fall. Since January 2014, Houzz employees have doubled to approximately 300.

Have something to say? Share your thoughts with us in the comments below.