Hickory Chair celebrates 110 years, launches Positano Collection
September 2, 2021 | 3:51 pm CDT
Hickory Chair

 Interior designer David Phoenix.

HICKORY, N.C. – Hickory Chair celebrates its 110-year anniversary year with the unveiling this fall of the Positano Collection by award-winning interior designer David Phoenix.

The introduction includes 25 pieces of upholstery and casegood products inspired by the relaxed, high style of the iconic seaside enclave.

“All of my favorite places on earth have the ocean in common,” Phoenix said. “But I named the collection Positano because, to me, it’s always been the pinnacle of laid-back glamour.  I wanted to bring that sensibility home, whether that’s the Amalfi Coast, Palm Beach or Ohio.”

The Positano Collection is a decidedly new look by Phoenix.  The collection reflects the bold life changes he has made with his move to Palm Beach and the opening of his East Coast office. The collection also offers a decidedly modern interpretation of classic and Mid-Century styles. 

The newly updated Hickory Chair showroom in High Point, North Carolina, will showcase the introduction.  Phoenix chose a serene color palette of fabrics and leather that are complemented by rich dark stain finishes and fresh light-toned painted finishes.

“Working with David on the collection and market display has been a wonderful experience,” said Skip Rumley, vice president and creative director. “David’s pieces are fresh, sophisticated and modern, and through our finishes and textiles, they lend themselves to both formal and casual relaxed aesthetics. I know the new collection will provide both inspiration and solutions for designers and their clients around the world.”

“We have much to look forward to as we reveal the new Positano Collection by David Phoenix as we continue to celebrate our 110th year.  It is my honor to serve as the president of Hickory Chair as the company celebrates this momentous anniversary,” said Alex Shuford III. 

He continued, “Adding Hickory Chair to our Rock House Farm family of brands in 2018 fulfilled a mission of my family.  I am thrilled to be part of the Hickory Chair family as we boldly seize each day making one-of-a-kind wood and upholstered furniture to order for our loyal network of interior designers, to-the-trade showrooms and high-end retail stores."

As part of the Rock House Farm family of furniture brands, the Hickory, North Carolina-based Hickory Chairs is ranked 36 on the FDMC 300 list of largest North American wood products producers.

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About the author
Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at karen.koenig@woodworkingnetwork.com