Following the market studies on the use of kitchens and bathrooms, Hettich has now taken a look inside 100 bedrooms. The bedroom is a very central space people spend most of their time in at home, even if they are mostly asleep. Apart from the kitchen, it is also the room that needs the most storage space.
A total of 102 consumers took part in the survey, 65 of them from Germany, the remainder from Italy, France, Sweden and India. Most of those questioned were aged between 20 and 50.
The average bedroom measures 17 square meters (about 183 square feet) and is mostly furnished with a free standing wardrobe, a chest of drawers, a bed with slatted mattress base and two bedside tables. The average age of the furniture viewed was nine years. Some 50 percent of the respondents had already moved home with their current furniture. Dismantling and reassembling it caused them hardly any problems.
Traditionally, wardrobes and chests of drawers are used for keeping clothes, underwear, socks, bed linen and towels in. But shoes, jewellery, cosmetics and even music instruments, sports equipment and office materials are stored in them too. This means that bedroom furniture needs to meet a wide range of needs. Often, neither wardrobes nor chests of drawers are fitted with any interior organisation system. This is where there is clear potential for enhancing user friendliness.
Beds too need to meet various demands: for instance, people read, watch television, have breakfast and learn in them. For activities like these, being able to adjust the bed makes perfect sense. That is why an adjustable bed comes high up on the wish list for the respondents' dream bedroom.
Those interviewed are altogether satisfied with their present bedroom, only 24 percent said they were unhappy with it. Lacking storage space was the main reason they gave for being dissatisfied. See www.hettich.com
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