ARCHDALE, N.C. — Häfele America, a global provider of lighting, hardware solutions, and fittings for residential and commercial applications, has appointed Chelsea Stoyanoff as director of Kitchens and Bath, and Mae (Holler) Rodgers as director of Closet and Storage Organization.

Since joining Häfele's Furniture Business Group in 2018, Stoyanoff has made significant strides in the company, managing key OEM accounts and building strong relationships within the industry. Her exceptional leadership and strategic vision led to her promotion to Sales Manager in 2021, Director in 2022, and Woodworking Network’s 40 Under 40 award in 2024. Stoyanoff has navigated industry challenges throughout her tenure, demonstrating resilience and driving growth, especially during the post-COVID period. In her new role, Stoyanoff will focus on expanding Häfele's presence in the Kitchen & Bath vertical, continuing to build upon the company's innovative solutions for designers, builders, and manufacturers alike.

Rodgers began her journey with Häfele in Customer Service, quickly advancing to outside sales before moving into Product/Category Management. Over the years, Rogers has honed her expertise across various verticals, culminating in her recent role overseeing the Closet and Storage Organization category. Her in-depth industry knowledge and passion for residential and commercial organization will serve her well in her new position. Rogers will work closely with Mike Brewer, the current director, as he prepares for retirement later this year, ensuring a smooth transition for the team.

"At Häfele, we believe that the growth of our people is directly tied to the growth of our company. Our values—especially the belief that 'We recognize performance and appreciate those who accept challenges and responsibility'—are reflected in these promotions," commented Hugh Rose, director of Sales at Häfele America. "Chelsea and Mae embody these values and have proven integral to our success."

Stoyanoff and Rogers will represent Häfele America during the Kitchen & Bath Industry Show (KBIS) in Las Vegas on February 25-27, 2025. Häfele will showcase its latest innovations in closet customization and storage solutions at booth #N3227.