Google and HomeAdvisor Partner in Home Improvement Services
November 13, 2015 | 1:33 pm CST

GOLDEN, CO -  HomeAdvisor, an online home services marketplace, has partnered with Google to allows homeowners to book appointments with home service professionals through Google search results. HomeAdvisor says it was the first and only home services marketplace selected by Google to power online appointment booking on Google Places’ business profiles.

The booking functionality will integrate directly within Google Places’ business profiles of the pre-screened home professionals in HomeAdvisor’s nationwide network. Users will see a “Book Now” option on the profile and will be able to schedule an appointment with that professional through HomeAdvisor’s Instant Booking technology. Instant Booking, launched earlier this year, allows homeowners to schedule appointments on-demand for more than 500 home projects from plumbing to remodeling to landscaping.

“No other player in our category is able to power instant scheduling at such massive scale,” said Chris Terrill, CEO of HomeAdvisor. “The value of this partnership to consumers and to our professionals is significant. Not only will this make it easier for millions of people searching the web to instantly schedule appointments with trusted pros, but it will also drive more qualified customers to the small businesses in our marketplace – a marketplace that will drive an estimated $25-30 billion of gross marketplace transactions this year alone.”

HomeAdvisor has the largest network of active, screened and approved service professionals in the category. Professionals in the HomeAdvisor pre-screened network must pass a rigorous criminal and financial background screening prior to being accepted into the exclusive network. In the last 12 months, HomeAdvisor has received over nine million project requests from homeowners to find a pre-screened service professional.

HomeAdvisor is a nationwide digital home services marketplace providing homeowners the tools and resources for home repair, maintenance, and improvement projects. HomeAdvisor’s marketplace lets homeowners view average project costs coast-to-coast using True Cost Guide, find local pre-screened home professionals, and instantly book appointments online or through HomeAdvisor’s award-winning iOS and Android mobile app. Access to all of HomeAdvisor’s resources is free for homeowners, with no membership or fees required. HomeAdvisor is based in Golden, Colo., and is an operating business of IAC (NASDAQ: IACI) — the same leading media and Internet company that owns Match Group, Vimeo, and

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About the author
Bill Esler | ConfSenior Editor

Bill wrote for, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.