Genesis Products teams with AJ Foyt racer

Santino Ferrucci, pilot of the #14 car, is the only driver to have a top 10 finish in each of his first Indianapolis 500 starts, with a career high 3rd-place finish in 2023.

Photo By AJ Foyt Racing

ELKHART, Ind. — Genesis Products, a leading supplier of interior components for the RV industry, has signed a partnership with IndyCar Driver Santino Ferrucci, pilot of the #14 car for AJ Foyt Racing. Ferrucci is the only driver to have a top 10 finish in each of his first Indianapolis 500 starts, with a career high 3rd-place finish in 2023.

Santino Ferrucci

VP of Marketing and Development for Genesis, Erin Curtis, says the partnership was built on a mutual passion for RVing. “Go to any IndyCar race, and you’ll see tons of fans traveling in RVs, so there’s a connection to the lifestyle on a consumer level. We also know that racecar drivers like Santino often live in RVs during race weekends to stay close to the track in comfort. We both saw the opportunity to work together in the RV space.”

As part of the sponsorship, Genesis collaborated with Forest River Coachmen and General RV Center to provide Ferrucci with a new Coachmen EURO for three race weekends this season.  The EURO features curved, two-tone, Euro-style cabinet doors and solid surface countertops made by Genesis. “Not only does this give us a chance to build awareness for our high-quality RV interior products, it also gives us a chance to highlight our OEM partners, like Forest River, as we defy the limits of expected design together,” said Curtis. 

Zach Eppers, general manager Coachmen Class A adds, “The collaboration aims to push the boundaries of innovation and excellence both on and off the track. It’s exciting to see like-minded entities come together to make a meaningful impact.”

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).