NEW CANAAN, Conn. - Gridiron Capital LLC has announced the acquisition of Designer’s Choice, Inc., a Rockledge, Florida, manufacturer of stock and semi-custom cabinetry.

Designer’s Choice joins Tedd Wood Fine Cabinetry and Executive Cabinetry in the Essential Cabinetry Brands portfolio. With the addition of Designer’s Choice, Essential Cabinetry now offers a full line of full access, framed, and inset cabinetry at the stock, semi-custom, and custom cabinetry price points.

Designer’s Choice makes stock and semi-custom, face frame and full access cabinetry and will continue to operate out of its current manufacturing facilities in Rockledge.

“Designer’s Choice is a terrific addition to our Essential Cabinetry portfolio,” said Gridiron Capital’s managing partner, Tom Burger. “Designer’s Choice has a reputation for reliable manufacturing and quality, as well as top-notch customer service. We look forward to partnering with Jim Murfin and the rest of his management team to bring the Designer’s Choice brand into new markets.”

“We are excited to have the opportunity to partner with Designer’s Choice,” said Essential’s chief executive officer Dave Romeo. “Designer’s Choice is a best in class brand, with a highly skilled management and factory team. Strategically, Designer’s Choice is a perfect complement to Tedd Wood and Executive Cabinetry. This acquisition gives the Essential Cabinetry portfolio great balance.”

“Never did I imagine, 38 years ago, that Designer’s Choice Cabinetry would grow into the company that it is today,” said Jim Murfin, founder and owner of Designer’s Choice Cabinetry. “The opportunity to join Tedd Wood Fine Cabinetry and Executive Cabinetry, and leverage the combined strength that these three companies could bring to the kitchen industry, made it clear that this partnership had unlimited potential. The entire staff at Designer’s Choice Cabinetry is excited to be working with Dave and the rest of the Essential Cabinetry team.”

Designer’s Choice, offers a wide variety of stains, paints, foils, textured melamine, and polyester finishes. The company is one of the FDMC 300 companies. The company employed 160 and had $25 million in sales in 2014. Additional information is available on the company’s website at

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