ARLINGTON, Texas – Developing quotes for custom woodworking projects that will win business and maximize profits is the crux of FDMC Editor Will Sampson’s presentation, “Solving the Pricing Puzzle,” scheduled for the March 11 Wood Pro Expo Texas conference.

Sampson will share the highlights and his personal insights of the magazine’s annual Pricing Survey. He’ll examine what various shops charge for the same work, fundamentals of pricing custom work, and common pitfalls to avoid in the pricing process.

Sampson has spearheaded the collection and analysis of the FDMC Pricing Survey for more than two decades. He said he is constantly amazed by the wide price ranges submitted by readers who are invited to develop cost estimates using a common set of project specifications. Invariably, he added, the larger and more complex the project, "the more startling the price variations.” 

The 2019 Pricing Survey results featured in the October issue of FDMC, included a pair of kitchens; a curved, two-sink vanity; and a cherry computer desk with built-in cabinets and pedestal shelves.

Sampson will review some of the best practices he gleaned by comparing the detailed costing estimates submitted by woodworking professionals including materials, construction and installation hours, and profit margins. “To get an even better handle on their cost estimates, we asked them to report their hourly shop rates, whether they use software for bidding, whether they use CNC machines manufacturing, and what state or province they are from,” Sampson said.

“I think everyone, even seasoned professionals, can learn how to sharpen their bidding skills by exploring a variety of pricing models used by their peers,” he added.

In addition to Sampson’s presentation, the Wood Pro education track includes:

  • Opening keynote by Barry Moltz, the “Unstuck Guy”
  • “Quality Testing and Green Standards Mean Business for your Business” by Chuck Arnold, director of certification for the Kitchen Cabinet Manufacturers Association
  • “Smart Diversification Can Add to Your Bottom Line,” a panel composed of three members of the Cabinet Makers Association: Chris Valenti, Rick Thaler and Matt Wehner
  • “The Wood Doctor’s Prescription: Troubleshooting Wood Technology” by Dr. Gene Wengert, FDMC columnist

Early-bird discount registration is open for the full-day Wood Pro Expo education track. Registration also includes lunch; bus tour to First Source Cabinet Doors factory and Techline Furniture, Cabinetry & Closets showroom; March 12 Top Shelf Awards Reception and tour of AT&T Stadium; and admission to Wood Pro Expo, March 12 and 13.

Wood Pro Expo Texas, a regional marketplace for woodworking professionals, is co-located with the Cabinets & Closets Conference & Expo at the Arlington Convention Center.

About Cabinets & Closets Conference & Expo and Wood Pro Expo Texas
The Cabinets & Closets Expo & Conference (CCCE) is the annual national event for cabinet and closet professionals and is co-located with Wood Pro Expo Texas (WPE), a regional marketplace for the woodworking professionals. The events are organized by Closets & Organized Storage and FDMC magazines respectively, both part of Woodworking Network

Both the Cabinets & Closets and WPE lead off with a separate full-day executive conference on Wednesday, followed by the two-day expo featuring woodworking machinery and supplies. Additional educational programming is offered on both days of the expo. Tours of local manufacturing plants and the popular Top Shelf Design Awards networking reception are also key components of the event. 

The 2020 CCCE is scheduled for March 11-13 at the Arlington Convention Center, Arlington, TX. 

For information about exhibiting, and sponsorship opportunities, contact Patrick Filippelli of Hall-Erickson Inc. at or phone 800-752-6312. 




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