DeWalt Wins $54 Million in Chinese Copycat Tool Case

CHICAGO - DeWalt won a $54 million verdict in a jury trial against China's Positec, which manufacturers power tools using the trademark black and yellow color scheme as DeWalt, a unit of Stanley Black & Decker.

China's Positec, which formerly manufactured for Black & Decker, sells Rockwell brand power tools, and its lawer said the company will contnue to do so until DeWalt obtains an injunction that would force it to stop. Positec is owned by Chinese billionaire, Don Gao.

DeWalt's lawyer in the case, Raymond Niro, told the Chicago Tribune that the U.S. tool manufacturer spent $100 million on advertising and promotion of the DeWalt brand - much of that centered recently on a Made in America theme as DeWalt expands its domestic tool manufacturing. The company has been steadly reshoring production of its power tools.


DeWalts Expands U.S. Power Tool Manufacture

In a tour of its Charlotte, NC power tool factory, DeWalt personnel showed how it reshored manufacture of rechargable drivers.


In July, DeWalt formally announced it had expanded an initiative to build its products in the U.S., bringing an additional 60 corded and cordless power tools are into production at factories in Indiana Connecticut, Maryland, Kentucky, North Carolina, South Carolina, and Tennessee, making some of the brand’s most popular tools. DeWalt says it produces around 14 million products each year in the United States. The move was supported by a 2013 Consumer Reports survey that found 78 percent of Americans would rather buy a U.S.-made product when choosing between domestic or imported goods.


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Bill Esler | ConfSenior Editor

Bill wrote for, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.