Consumers and designers are increasing pressure on the furniture industry do deliver a more powerful sustainability message, according to the Climate Positive Now organization.
Top materials suppliers have responded by getting behind a more positive message, specifically “Decorative composite wood panels are Climate Positive Now.”
It’s a claim that no other building material can make, and it resonates well with designers and the next generations of consumers, according to a statement. “Climate Positive” describes any product, process, or business that removes and sequesters more carbon from the atmosphere than it releases. It is a bold benchmark IKEA plans to achieve by 2030, by changing their materials mix and reducing the carbon footprint of their retail operations.
Other global brands are following suit, and North America’s top furniture and cabinet brands are leaning on materials suppliers to bolster their own stories. Because composite wood panels naturally store more carbon than is released during production and use, they are already climate positive and therefore they are Climate Positive Now.
Leading materials suppliers have joined forces to help their customers – furniture and component producers – more effectively share this story with the world on ClimatePositiveNOW.org. This is where potential users can find the many ways the industry can help mitigate climate change and drive healthy design, spelled out in an accessible, easy-to-share format.
Climate Positive Now describes a category of materials, but it’s also a powerful call to action for a movement that only the furniture industry can lead. For more information and to add your voice to the movement, visit ClimatePositiveNOW.org.
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