CHARLOTTE, N.C. - Finishing technology supplier Cefla North America named Katelyn Walter Marketing and Communication Specialist, working from Charlotte, N.C., directly with Cefla leadership in Imola, Italy to support Cefla brands and the company’s international marketing, events and educational efforts in the U.S. and Canada.
Walter comes to Cefla North America with focused experience as a brand marketer and client management professional, event planner and project manager.
As Marketing Account Executive for GMR, a branding agency specializing in innovative global sponsorships and experiences, she co-managed four health and fitness brands: Balance, Body Fortress, MET-Rx and Pure Protein. Along with leading creative design, budgeting, event planning, execution and social media tracking, she managed more than 125 events for one brand and enhanced event planning and celebrity contract management for another.
As part of the Humana account team, she worked to enhance the client’s partnership with the Competitor Group Inc. and the Rock ‘n’ Roll Marathon Series, and achieved a Guinness Book of World Records for the Humana Pink Out event.
“Katelyn has demonstrated to us that she has a strong understanding of brand strategy, creative processes, planning, executing, and results analysis, and that she is an effective, approachable and responsive communicator recognized for her strong work ethic,” says Massimo di Russo, Vice President of Cefla North America. “We look forward to great things from her as she develops and implements strategic marketing communications and media relations programs, along with supporting our field sales teams in our company’s North American businesses, woodworking and dental equipment and furnishings."
Walter is a graduate of the University of Georgia’s Henry W. Grady College of Journalism & Mass Communication where she earned her bachelor’s degree in Mass Media Arts.
Cefla Finishing, a global leader in the coating, decoration and digital printing of wood and its derivatives, designs and builds tailor-made "turnkey" production lines, mainly for the wooden product manufacturing industry. The expertise gained from years of experience on the market and advanced know-how have also made Cefla Finishing a pivotal, cutting-edge provider of technology to the glass, plastic, fibre cement, composite materials and metal finishing industries.
Cefla is an internationally established Italian industrial concern that was founded in 1932. It is continuously evolving and operates in four different business areas: Plant Solutions (civil and industrial plant engineering for the energy sector), Shopfitting (shop equipment and customized retail outlet solutions), Finishing (machines and complete plants for coating and finishing) and Medical Equipment (equipment for the dental and medical sectors). Cefla’s strength stems from its founding principles: strategic vision and long-term planning, investment in technology and innovation, financial soundness.
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