NOVATO, CA – The California Redwood Assn. announced a new partnership with the California Forest Products Commission to boost marketing initiatives for California redwood. Under this partnership, the CFPC will manage advertising and public relations for the CRA, as well as report to Charles Jourdain, president of the association. Donn Zea, president of the CFPC and former chairman of the California Grown campaign, said the partnership would further the Commission’s goal to create a greater public understanding of the benefits of California forestry and California-grown wood.