Paint and coatings manufacturer AkzoNobel has named Brave Ground as its color of the year for 2021.
 
Brave Ground's neutral, earthy tone conveys balance and stability in today's shaky world. It's what people need most right now, says the company.
 
"It’s a warm and grounding neutral shade that gives us the courage to embrace change," the company said. "It’s an empowering color that grounds us and connects us back to the simple things."
 
“The annual trend research we do with leading design professionals has applications across our paints and coatings businesses,” said David Menko, AkzoNobel’s chief marketing officer. “Our design teams use these insights to develop on-trend, market-specific colors and finishes for our decorative paints, architecture, aerospace, automotive, consumer electronics and wood coatings customers.”
 
The theme is featured in four complimentary color palettes: Expressive (standout shades of pinks and reds balanced with soft neutrals), Trust (neutral grays and browns), Timeless (shades of yellow and ochre tones) and Earth (a mix of blues, greens and browns).
 
The company says its Color of the Year influences a variety of markets, including consumers and specifiers, aerospace, automotive, consumer electronics, furniture, domestic appliances, cabinetry, flooring and building product producers and the architecture industry.
 
“Color plays such an important role in the world; it helps us express ourselves,” he added. “The color of the year helps us share our passion for paint to help our customers and consumers differentiate themselves and their products.”
 
In 2020, the company named Tranquil Dawn as its color of the year.
 

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