SILICON SLOPES, Utah — Bassett Furniture Industries, Inc. started working with Domo in 2020 and now uses real-time data to engage retailers, select the right merchandise for a specific region, reduce unnecessary inventory, and maximize retail space. Bassett Furniture integrates Domo throughout its operations – from corporate headquarters to retail stores and its distribution team – to power data-driven decisions. 

Since 1902, Bassett Furniture has been a manufacturer of home furnishings and was one of the first large-scale furniture manufacturers in the United States. The company turned to Domo to help modernize its data operations, powering a fresh data-driven culture. Employees across the organization use Domo every day, instantly filtering real-time data, creating dynamic reports, and monitoring trends. With Domo’s mobile app, company updates are instant, revealing relevant insights for each location, employee, and furniture item.

Before Domo, Bassett struggled with static reporting and legacy systems that made data all but impossible to make use of in real-time. “For reporting, we would get a static PDF that we would have to use all day long. It was the same report we had been using for 15 or 20 years, and we knew we needed a strong tool. We wanted a tool that was accessible from anywhere, no matter what time of day,” said Andy Doss, director of data development and integrations at Basset

Domo enables Bassett Furniture to make data-driven purchasing decisions through monitoring sales trends and identifying what customers are likely to buy six months from now. Improved forecasting helps the company manage long lead times and warehouse space by rightsizing inventory and making more relevant buying choices.

"We wanted something that would enable us to walk into any store and have complete insight into the performance of any employee, or furniture item," said Brian Claspell, CIO at Bassett Furniture. "Domo’s an incredible tool because it provides data that allows us to look across product lines and customer bases."

In addition to its owned retail locations, Bassett Furniture’s products are available at more than 130 independent retailers nationwide. The company’s leadership and sales teams use Domo to maximize space in those locations by engaging with retailers and identifying the right merchandise for each region.

"People need accurate data to make better business decisions, and Bassett Furniture is a great example of giving employees the tools they need to help them do it the right way," said Mark Maughan, chief analytics officer and SVP of customer success at Domo. "We believe in the power of data and Domo, and know when combined, companies and employees alike can harness the daily impact of meaningful data. At Bassett, that translates to complete insight into each store’s historical and current sales performance, down to the SKU level."

To learn more about how Bassett Furniture and other leading organizations are using Domo to put data to work for everyone, visit www.domo.com/customers.