The American Society of Furniture Designers is partnering with Fifth Letter, a multidisciplinary design studio, to craft its 2011 Pinnacle Design Achievement Awards campaign.

Fifth Letter will be producing an advertising campaign, call-for-entries materials, winner showcase booklet, presentation materials and a branding refresh for the awards. The Pinnacle Awards is a design award for the retail home furnishings industry. The purpose is to promote better design quality and to encourage the recognition of furniture designers within the industry. The awards are intended to celebrate designs that are produced in large numbers for sale to consumers through retail stores.

Posted by Karen Koenig