Arclin names senior business director – international overlays
September 23, 2022 | 7:49 am CDT

Brian Adams

ATLANTA, Ga. – Arclin, a chemistry-based manufacturer of engineered products has named Brian Adams as its Senior Business Director — International Overlays. 

The newly created position will leverage Adams’ industry and leadership expertise to drive Arclin’s expansion and presence in international markets outside of North America.

Adams joins the company after serving as president and managing director of Surfactor North America. He brings more than 25 years of experience in the wood products industry with a focus on sales, marketing and production of surface overlay materials. 

He will be responsible for the strategic direction and growth of Arclin’s international overlays business.

“Brian has a high-energy sales-driven leadership style that is perfectly suited to Arclin as we focus on growing our surface overlay presence outside of North America,” said Matt Pogue, Arclin’s president of Engineered Building Solutions. 

Arclin engineers decorative and industrial surface overlays that enhance the performance of wood panels including plywood, particleboard, OSB and MDF.“Arclin has long been the leader in value-add overlay technologies in North America,” said Pogue.

“Our G&I (Growth and Innovation) team has been working diligently to expand Arclin’s reach around the world through product development and new market introduction,” he said. “Brian, partnered with our G&I team, will lead the commercial execution of our legacy and new surfacing products to a much broader audience, including our recently launched Arclync and Arctek portfolios.” 

Adams will initially focus on South America, further expanding to Europe, Asia and Australia.
Adams is a graduate of Oregon State University from which he earned a Bachelor of Applied
Science degree in Forest Products Management with a focus on Wood Science Engineering. He has previously worked for Universal Forest Products, among other industry-leading companies.

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About the author
Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).