AkzoNobel Wood Coatings unveil 2020 color of the year
September 11, 2019 | 8:40 am CDT

Tranquil Dawn has been unveiled as AkzoNobel’s Color of the Year for 2020. The culmination of extensive trend research, it’s designed to capture the essence of what makes us human, as the dawn of a new decade arrives.

A delicate, fluid shade somewhere between green, blue and grey, Tranquil Dawn features in all four of the accompanying color palettes. They are used throughout the company’s paints and coatings businesses to inspire customers and make the task of choosing color easier.

Color experts from the company’s Wood Coatings business were heavily involved and worked closely with AkzoNobel’s global color and design team in order to develop on-trend selections for customers in various paints and coatings markets.

One of the main areas of focus was translating the four related color palettes for wood customers to use with specific products. The four Wood Coatings palettes are called Upcycle, Hybrid, Classical and Evolve.

“A unified color and trend development process across AkzoNobel definitely helps us to successfully launch and leverage our own stories of trending color in the markets we serve,” explains Rob Haley, color trends manager for the company’s Wood Coatings business. “We are able to use the Color of the Year and the accompanying palettes across all the wood segments of furniture, flooring, cabinetry and building products.”

Working with colors for wooden furniture, cabinets and flooring is an art which requires careful attention. Because unlike a wall paint, which usually involves applying color to a white surface to get a 100 percent match, a wood coating can also be applied to play and blend with its substrate. So the Wood Coatings business took the Color of the Year and its four accompanying palettes and carefully crafted different finishes for different products.

“The latest generation of new homeowners and designers are looking for dynamic new trends, such as mixing old objects with non-traditional colors, or mixing different styles,” said Haley. “We want to empower them to express their personality and help transform their living spaces and working environments.”

For more information about the 2020 Color of the Year, see https://www.akzonobel.com/en/colourfutures


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Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at karl.forth@woodworkingnetwork.com.