HIGH POINT, N.C. - AkzoNobel, wood coatings manufacturer, announced Heart Wood as its 2018 Color of the Year during a trends presentation at the Fall 2017 High Point International Home Furnishings Market.
Robert Haley, Color Trends Manager for AkzoNobel's Wood Coatings business, presented the color and design influences driving the industry in the next year. He explained how specific styles within the wood market are moving into 2018.
In his talk, Haley identified the importance of the open home design concept that is dominating new home construction and home renovations. "Open spaces provide opportunity for a flow of styles between areas within the home due to the absence of distinct rooms. This flow impacts design elements including building products, flooring, cabinetry and furniture selections. It also provides infinite combinations in design, creating distinct and individual living spaces," he said.
In his presentation, Haley identified four wood finishing trends for 2018 that transcend design:
Historically Modern – Dominate wood tones, mixing contemporary looks with historically relevant pieces
Reclamation – Products that are weathered, raw and organic that show the imperfections in wood
Pearl & Metallic – A mix of modern and transitional that sparkle with a contemporary shimmer
Opaque – The style dominating cottage and lodge design, with two-tone looks that can also be used to create a dramatic contemporary style
"These trends influence many designs," he said. "Our job is to help our customers translate these trends into interesting colors, unique techniques and wood finishing processes in support of their business objectives. Sharing how the company's Color of the Year, Heart Wood, can be expressed on different wood substrates and used in a measured tonal value provides product designers an on-trend and broader palette to consider."
Headquartered in Amsterdam, the Netherlands, AkzoNobel has approximately 46,000 people in around 80 countries, with a portfolio that includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka.
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